PENGARUH GAYA KOMUNIKASI PENYIAR RADIO SAI 100 FM LAMPUNG TERHADAP MINAT DENGAR PROGRAM CERITA CINTA

Abstract

This study aims to investigate and measure the influence of the radio SAI 100 FM Lampung announcer's communication style on interest in listening to Cerita Cinta program. Bayu Nitin Pratiwi (2017) states that communication style plays an important and useful role because it will expedite the communication process and create harmonious relationships. This study used a survey method with a quantitative approach where data was collected through questionnaires that distributed to 100 respondents who are the listeners of Cerita Cinta with determined categories that based on research objectives or what is called purposive sampling and analyzed through simple linear regression assisted IBM SPSS program version 20.0. Based on the search results through SPSS 20.0, the correlation coefficient value is 0.323. This value means that the radio SAI 100 FM Lampung announcer's communication style has an influence on listening interest on the Cerita Cinta program about 32.3% percent while the other 67.7% is influenced by other factors that not examined in this study.